In the aftermath of NBA commissioner Adam Silver’s lifetime ban on Donald Sterling, the Los Angeles Clippers website now has a splash page with the heading “WE ARE ONE.” That splash page remains at the top of site after viewers click through.
The NBA has also released an ad titled “WE ARE ONE”:
The 30-second ad, which shows various teams in the huddle, carries the following captions:
We are a Team
On a team, me becomes we
We stand together, we strive together, we win together
We are a team and this is our time
We are one
“WE ARE ONE” also ended up on the basketball stanchions during Game 5 of the first round of the playoffs between the Los Angeles Clippers and the Golden State Warriors. The video was also played before the game. Fans wore black, and players wore black socks.