Northern California based Yocha Dehe Wintun Nation, financed a 60-second ad opposing the Redskins name wich aired in seven major markets during last night's Game 3 of the NBA Finals.
The Washington Post reports that the ad aired in Chicago, Dallas, Los Angeles, New York, Sacramento, San Francisco as well as the home of the Redskins, Washington DC. It already ran in Miami during Game 2 on Sunday. In January, the National Congress of American Indians posted an extended version of the ad to YouTube with the caption,“Watch the #BigGame commercial the NFL would never air.”
The professionally produced advertisement features vintage photos of native Americans in traditional and ceremonial dress as well as vivid, contemporary images of young Indian children.
Politico reports the Redskins have hired a DC lobbying firm to work on “discussions of team origins, history and traditions, Washington Redskins Charitable Foundation and youth sports, activities of Original Americans’ Foundation.” The move was in response to a letter sent by 50 Democratic senators to the NFL asking the league to force team owner Dan Snyder to change the name that some have deemed to be a racial slur.